Marketing & Audience Development Skills for Every Business Need: Full-time, Freelance or Consulting

John S. Gibb is a marketing & audience development professional with over a decade of strategic experience that is recognized as visionary in the area of integrated marketing management, branding and marketing communications.

Best known for his expertise in developing and executing revenue-enhancing promotional campaigns for companies of all sizes, his ability to apply a proven strategy of analytical marketing and process improvement has consistently delivered the results needed for success.  

John’s skills and efforts have a solid track record of driving annual revenue growth for an array of organizations, while cutting costs and maximizing the value of every dollar spent.  John's biggest asset is his ability to deliver innovative marketing campaigns with measurable results on-time and on target. Working cross-functionally internally and externally makes John a valuable, reliable asset for any organization.
• Analytics • Audience Development • Budgeting/Forecasting, P&L
• Content Marketing • Data Mining • Demand Generation
• eCRM & User Experience • Response & Trend Analysis • Social Media & Management
• Strategy & Analysis • Team Leadership • Vendor Management

John Gibb has consistently provided successful solutions to the challenges faced in today’s marketing environment. Actual Case Situations include:


Multichannel Merchant: Director of Marketing

GoECart: Director of Marketing

Future Workplace: Director of Marketing & Client Engagement

Econsultancy: Director, Marketing - US

Global Association of Risk Professionals (GARP): AVP, Audience Develoment

MIT/Sloan CIO Symposium 2010: Lead, Marketing Partnership Development

Gartner: Senior Manager, Marketing Strategy & Metrics

The Conference Board: Associate Director, International Development
Government Executives Network: Consultant
P.M. Services: Consultant
National Retail Federation: Circulation Manager, Membership Records Manager
Global Business Research: Marketing Manager

The Latest ...

July 2015: John drives Growing Global
conference, the leading global ecommerce event.

March 2015: John leads the marketing driving 30% growth in the Operations Summit, the industry-leading omnichannel and direct-to-customer exposition

June 2013: John leads marketing for Integrated Marketing Week, a joint venture with the Direct Marketing Association.

January 2013: JUMP New York conference is held; John manages marketing for this industry-defining event.

View John's Resume